Success in the music industry without a record deal – The Weekly Journal

Since 2019, Puerto Rican startup Seed has been developing its growing catalog of bite-sized courses and lessons where users can learn and enrich their music business skills. >Screenshot
If you’re searching for a way to break into the music industry and still haven’t found it, then perhaps you’ve been looking in the wrong places. What if there was a way to educate yourself on the music business in an engaging, interactive, and community-driven space?
Seed, founded by music lawyer Alexiomar Rodríguez, is such a place. The online music business education platform offers classes on everything from how to collect royalties, to music marketing for independent artists.
“We believe that the creator economy is here to stay, and there is no other place in the world that has more talent by a square mile than our beloved island. Music makes it possible to create wealth and export our culture to the world,” Rodriguez expressed in comments made to THE WEEKLY JOURNAL.
The startup was recently accepted into the prestigious Techstars accelerator program in Los Angeles, a well-deserved recognition of the young company’s success in improving access to the music industry. Techstars Music invests in founders that are using technology in innovative ways to influence the future of music and solve the industry’s emergent issues.
Through participation in Techstars, whose partners include Amazon Music, Sony, and Warner Music Group, among others, Seed will be surrounded by other innovators and revolutionaries changing up the industry. Additionally, Techstars contributes $20,000 in exchange for 6% equity of the company, until the company raises a priced equity financing of $250,000 or more.
“The Latin music industry has seen tremendous growth in recent years, surpassing $1 billion in the US in 2022, with Puerto Rico playing a significant role in this exponential and historical growth,” Rodríguez said of the island’s significance to the entertainment industry.
Since 2019, Puerto Rican startup Seed has been developing its growing catalog of bite-sized courses and lessons where users can learn and enrich their music business skills through gamified interactive courses and skill tests. Success in the courses gains the user points that place them on the global leaderboard with other like-minded music business individuals, where they can also network within the field.
THE WEEKLY JOURNAL last spoke with Rodríguez in April 2022. Over the past year, the platform has grown to almost 900 students from 35 countries.
Despite the island’s success and significant impact on music globally, access to the industry remains restricted. “According to Billboard, Puerto Rico is the third leading country in global music hits. However, despite this growth, access to music business education in Puerto Rico remains limited, and most Puerto Ricans can’t afford to move to a US college or university and pay $40,000 in tuition per year to study music business. Additionally, many people are not aware that music business education exists or that it is a viable career option,” Rodríguez explained.
“At Seed, our mission is to bridge this gap by empowering the next generation of Puerto Rican music industry leaders through accessible education. We envision a Puerto Rican music industry where anyone can learn how to turn their passion into profit, not just musicians, songwriters, and artists, but also managers, music publishers, labels, lawyers, entrepreneurs, and more,” said Rodriguez.
Before its acceptance into the Techstars accelerator program, Seed graduated from the island’s top startup accelerators: Pre18 (Gen 3), Parallel18 (Gen 9), and the Bravo Family Foundation’s Rising Entrepreneurs Program in 2022. In total, the startup has raised over $100K in grants and prizes.
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