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Jan 23, 2023, 11:17 ET
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For its second year as the Official Spirit of the GRAMMY Awards®, the iconic vodka brand has collaborated with the Recording Academy® to premiere a revamped version of their digital series featuring exclusive performances and interviews from award-winning artists
HAMILTON, Bermuda, Jan. 23, 2023 /PRNewswire/ — GREY GOOSE is kicking off the second year of its partnership with the Recording Academy® as the “Official Spirits Partner of the 65th Annual GRAMMY Awards®” with GREY GOOSE x GRAMMYs®: Sound Sessions, a weekly digital series featuring artists such as current GRAMMY® nominee Muni Long, acclaimed singer-songwriter Pink Sweat$, and GRAMMY winner and current nominee Ella Mai. The series will stream on Instagram and YouTube now through GRAMMY weekend.
“We are thrilled to be continuing our partnership with the Recording Academy for a second year,” said Aleco Azqueta, Vice President of Marketing for GREY GOOSE Vodka. “A celebration of the year’s best music deserves the best cocktails, so GREY GOOSE is honored to toast to all of this year’s nominees. Like the lyrics and melody of a great song, our Sound Sessions series shows just how well music and GREY GOOSE cocktails go together. It features some incredible talent and even a few surprises, so you won’t want to miss each installment.”
“The Recording Academy is dedicated to celebrating excellence in the recording industry and protecting music’s place in our culture,” said Adam Roth, Senior Vice President, Partnerships & Business Development at the Recording Academy. “We firmly believe GREY GOOSE shares this same sentiment, which is why we’re so excited to partner together for a second year. Our Sound Sessions content series is a perfect example of what our two brands stand for when it comes to music: celebrating artistic expression and elevating creative voices.”
The first Sound Sessions episode featuring Muni Long is now available on YouTube and will be followed by Pink Sweat$ on Jan. 26 and Ella Mai on Feb. 2. With every episode, fans can expect to see intimate musical performances and exclusive interviews where each artist will take them through the “ingredients” of their hit songs, while mixing together the ingredients of one of their favorite GREY GOOSE cocktails.
“It’s been a pleasure to be a part of Sound Sessions with GREY GOOSE Vodka and the Recording Academy to celebrate a year of incredible music,” said four-time GRAMMY-nominated recording artist Muni Long. “I’m thrilled to perform my nominated song ‘Hrs and Hrs,’ and I hope it brings joy and inspiration to all my fans as their support means so much to me. It was also so fun to try my hand at making the official cocktail of the GRAMMYs, The Passion Drop!”
In addition to the Sound Sessions series, GREY GOOSE will have a full-scale presence at a variety of events throughout GRAMMY weekend, including the second iteration of their hit Sound Sessions Brunch on Feb. 4. The star-studded affair will be held in Los Angeles and feature a live performance from two-time GRAMMY winner Jazmine Sullivan. The Passion Drop, a citrusy-sweet martini cocktail, will also return as the official drink of the GRAMMY Awards and be served at all Recording Academy events throughout the weekend.
All “GREY GOOSE x GRAMMYs: Sound Sessions” content can be accessed by following each artist, along with @greygoose and @recordingacademy, on all social platforms, as well as on the official GRAMMYs Content Hub.
GREY GOOSE PASSION DROP
Method: Combine all ingredients in a shaker packed with ice. Shake and strain up in a GREY GOOSE martini glass.
Garnish: Lemon twist
HI-RES IMAGERY HERE
For more information about the GREY GOOSE partnership with The Recording Academy, please contact [email protected] and Carmen Wharton at [email protected].
GREY GOOSE is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single-origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients.
The expertise of the GREY GOOSE Cellar Master, François Thibault, ensures unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L’Orange, and GREY GOOSE Le Citron Flavored Vodkas.
The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum®, advocates on behalf of music creators, supports music people in times of need through MusiCares®, and celebrates artistic excellence through the GRAMMY Awards — music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.
For more information about the Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, “like” Recording Academy on Facebook, and join the Recording Academy’s social communities on Instagram, YouTube, TikTok, and LinkedIn.
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