New York, NY – Columbia Records has promoted Jenifer Mallory to President as announced today by Chairman and CEO Ron Perry, to whom she will continue to report.
Mallory has served as the company’s Executive Vice President and General Manager since 2018. In her new post, she will continue to oversee marketing, digital, publicity, video production, licensing, and brand partnerships departments.
Known for her global marketing expertise, Mallory has played a key role in helping break Columbia’s new artists and elevating the careers of its superstars. Specifically, she has guided successful campaigns for iconic superstars such as AC/DC, Adele, Baby Keem, Barbra Streisand, Beyoncé, Bob Dylan, Bruce Springsteen, Daft Punk, Depeche Mode, Harry Styles, Lil Nas X, Pharrell Williams, Polo G, Rosalía, Solange, The Kid LAROI, and Tyler, the Creator among others.
Regarding her promotion, Ron Perry shares, “Jen’s steadfast championing of artists, extraordinary leadership abilities, and unwavering dedication to Columbia Records makes her truly Presidential.”
Says Jenifer Mallory, “I’ve had the privilege of spending much of my career at Columbia Records and am proud of what we have achieved over the past few years. I’m thankful to our incredible staff and most importantly our inspiring artists. I’m forever grateful to Ron Perry and Rob Stringer for entrusting me with this role and their mentorship. I will continue championing our artists and honor Columbia’s legacy.”
Prior to her five years as Executive Vice President and General Manager of Columbia, Mallory was Executive Vice President of International at Sony Music Entertainment working across the Columbia, Epic, RCA, and Arista labels. Leading teams in both New York and London, her work focused on spearheading global marketing campaigns for U.S.-signed artists.
Joining Columbia Records in 2006, Mallory rose through the ranks with positions in digital marketing and international marketing until becoming Executive Vice President, International for Sony Music Entertainment. In 2018, Columbia Records named her Executive Vice President and General Manager. Along the way, she has been recognized across the industry for her leadership and success. Billboard notably included her among its 2022 Women in Music and coveted Power 100 in 2019, while Variety, Music Business Worldwide, HITS, and more have chronicled her career thus far.
Sony Music Follow 27,251 761,772
New music, exclusive content & more from Sony Music Entertainment’s diverse roster of artists ?
Psst…did you hear who this year’s Beyond the Instrument ambassadors are? *cough* @catburns @kaycyy @DIXSON @AdamLukas_music @JamesEveringham *cough*
And we’ve got new partners too ? @NotesforNotes @Fender & @BGCMLA. Read more here ⬇️
Celebrating “Flowers” being #1 around the world again this week! I love that this record is connecting in such a positive way & it’s a pleasure to continue creating music for you. These milestones are only made possible by the listeners & my incredible fans. Endlessly thankful.
Pop Latto loading…?
This Black History Month, SMG is embracing the theme “History in the Making: The Future is Now.” This theme honors and remembers our history, while centering today’s Black artists and creatives who are paving the way for a more inclusive future for the Black community.
Which LAROI will you follow into battle?
Copyright © 2023 SONY MUSIC ENTERTAINMENT. All Rights Reserved.